Meet Laura

Laura is the VP of Marketing at Eclipse and is responsible for the firm’s overall marketing strategy, in addition to working closely with portfolio companies to provide strategic and tactical marketing counsel. She is passionate about telling the human story behind technology.

Over the course of her career, Laura has helped shape world-class brands in the form of creative content, PR strategy, messaging, customer marketing, social media, and digital marketing. Prior to Eclipse, Laura was the Director of Marketing at Unusual Ventures, where she built the brand from the ground up. Laura joined Unusual from AppDynamics and while there, she oversaw the international PR team and strategy leading up to the eventual acquisition of the company by Cisco for $3.7B. Post acquisition, she continued to pursue her love of storytelling and the human-interest piece of technology by rebuilding and scaling the customer marketing program at AppDynamics. Earlier in her career, Laura worked at LaunchSquad, a PR agency, which specializes in communications for high-growth startups, and was one of the original editors of Help a Reporter Out (HARO), a robust database of sources for journalists, which was eventually acquired by Vocus (now a part of Cision).

Originally from outside of Philadelphia, Laura graduated from Virginia Tech with a B.A. in Communication and a B.S. in Apparel Merchandising. Outside of work, Laura loves exploring Northern California with her husband and daughter, cooking, reading, hiking, and traveling.