Mir Aamir

President & CEO

Our system is a fundamental leap forward for customer experience, sustainability, and profitability in grocery retail.

Logistics & Supply Chain

Founded Year



Mir Aamir


Greg Reichow & Jay Knafel




Fulfil’s mission is to enable convenient and affordable access to fresh, healthy food for everyone, and impact the significant food waste and carbon emissions issues embedded in the grocery industry.

Fulfil’s completely automated fulfillment system was designed from the ground up for the unique challenges and opportunities of online grocery, enabling consumer experiences that match the quality, cost, and convenience of going to the store—profitably and at scale. Unlike legacy automation technology being tested for grocery fulfillment, Fulfil’s robots do all the picking and packing across all product categories and temperature zones, unlocking extreme speed, throughput, accuracy, and inventory control with minimal labor in a small footprint.

Eclipse Carbon Optimization Framework

Fulfil, which is disrupting traditional grocery supply chains through automated fulfillment centers (FCs), is delivering 11.6% per unit savings or 9.6 MMtCO2e annually, equivalent to 1.1 billion gallons of gas burned.

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Revolutionizing Robotic Automation to Make Online Grocery Profitable: Our Investment in Fulfil Solutions

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