President & CEO
Logistics & Supply Chain
Greg Reichow & Jay Knafel
Fulfil’s mission is to enable convenient and affordable access to fresh, healthy food for everyone, and impact the significant food waste and carbon emissions issues embedded in the grocery industry.
Fulfil’s completely automated fulfillment system was designed from the ground up for the unique challenges and opportunities of online grocery, enabling consumer experiences that match the quality, cost, and convenience of going to the store—profitably and at scale. Unlike legacy automation technology being tested for grocery fulfillment, Fulfil’s robots do all the picking and packing across all product categories and temperature zones, unlocking extreme speed, throughput, accuracy, and inventory control with minimal labor in a small footprint.