Brad Bogolea, Mirza Shah, & Jeff Gee


Simbe is transforming retail operations through AI and automation, solving for the industry’s $2T in annual losses from mismanaged inventory, and creating a better experience for retailers, store associates, and customers alike.

Logistics & Supply Chain

Founded Year



Brad Bogolea, Mirza Shah,
& Jeff Gee


Jay Knafel


Simbe was founded to modernize retail through AI and automation – solving a common, everyday inconvenience for shoppers and a massive, $2T problem for retailers. 

The company’s comprehensive business intelligence solution is powered by Tally, the world’s first fully autonomous inventory management robot. Tally gives retailers unprecedented visibility and insights into store conditions by leveraging AI, computer vision, RFID, and edge computing to scan aisles for out-of-stock, misplaced, or mispriced products, as well as generate exact product location data. This real-time data enables store teams to work more efficiently, improves business operations for retailers, and delivers an optimal shopping experience for customers. 

Simbe has the largest global footprint of any retail robotics company, with Tally robots on the ground in North America, Europe, the Middle East, and Asia. Looking ahead, the Simbe team will continue to accelerate the adoption of AI and automation to optimize both in-store and e-commerce operations – furthering its mission to transform the retail experience for all.

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