George Netscher

Founder & CEO

Falls are a crisis in senior care. SafelyYou is changing that, and giving a voice to those living with Alzheimer’s who can’t advocate for themselves.


Founded Year



George Netscher


Justin Butler


Originating in 2015 as the doctoral research of CEO George Netscher — and inspired by his own family's experience with Alzheimer's disease — SafelyYou was spun out of UC Berkeley's Artificial Intelligence Research Lab, one of the top five AI research groups in the world. The company's passionate mission is to empower safer, more person-centered dementia care through world-leading, real-time AI video technology and 24/7 remote clinical experts.

SafelyYou is used by skilled nursing and assisted living facilities all across North America — from the largest national organizations to regional and local communities. SafelyYou is one of five most innovative fall technologies referenced in the Senate Falls Report (2019).

SafelyYou gives a voice to those living with Alzheimer's disease and other cognitive impairments. Its AI-video technology, with world-leading accuracy, sees critical care moments in real-time, detecting 99.5% of on-the-ground events, with only one false alert sent to the on-site team per camera every two years. SafelyYou's remote clinical experts have seen more falls and on-the-ground events than anyone in the world, enabling a level of predictive, person-centered dementia care that was never before possible. SafelyYou is solving a critical problem and making an impact by reducing falls by 40% and fall-related ER visits by 80%.

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